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Ecommerce advertising agency: paid media that scales profitably
Scaling ad spend is easy. Scaling profit is not. Somewhere between $20,000 and $200,000 a month in spend, most brands discover that each additional dollar buys less, and that their platform dashboards stopped telling the truth a while ago.
We’re an ecommerce advertising agency that plans and manages Google, Meta, TikTok, Amazon and Microsoft Ads as one portfolio. Budget follows marginal returns, creative testing drives performance, and success is measured on MER and incremental profit, not platform-reported ROAS.
Performance marketing built on profit
Each ad platform optimizes for its own reported conversions, and each counts sales the others also claim. Run them separately and budget drifts toward whichever platform attributes most generously.
We manage paid media top-down:
1
Define a profitable acquisition cost from your margins and customer lifetime value.
2
Assign each channel a role: capture demand, create demand, or re-engage visitors.
3
Allocate budget by marginal return, not average return.
4
Validate with incrementality where attribution is unclear.
Paid media sits inside your wider growth marketing for online brands. We coordinate it with SEO, email and CRO so channels reinforce one another instead of competing for credit.
Where we advertise
Google Search and Shopping
Google captures people already searching for what you sell. Our PPC management covers Shopping, Performance Max, search and brand protection, built on optimized feeds and margin-based targets.
Meta and TikTok
Social is where most brands create new demand at scale. As an ecommerce social media marketing agency, we run Meta and TikTok campaigns with a structured creative testing engine and server-side tracking.
Amazon and Microsoft Ads
Amazon Ads matter if Amazon is a meaningful sales channel; Microsoft Advertising is a cost-efficient extension of Google search. We bring them into the same budget plan.
Allocating and scaling budget
- Set daily and monthly pacing by channel, with clear scale-up and pull-back rules
- Increase spend in steps, watching marginal CAC rather than averages
- Plan Q4 and BFCM budgets, creative and inventory weeks in advance
- Re-balance monthly based on blended results, not one platform's view
Creative testing
On Meta and TikTok, creative now does most of the targeting work. We test systematically (angles, hooks, formats, UGC and offers), document what wins, and keep a steady pipeline of fresh creative so performance doesn’t decay. On Google, we test product imagery, titles and asset groups.
Measuring what's incremental
Blended metrics: MER (total revenue ÷ total ad spend), new-customer CAC and contribution margin after ad spend
Platform metrics: ROAS and CPA by channel and campaign, used for optimization, not as the scoreboard
Incrementality tests: geo holdouts, conversion lift studies or structured on/off tests to see what a channel truly adds
Clean tracking: Meta Conversions API, TikTok Events API, Google enhanced conversions and consistent UTMs
Common paid media mistakes we fix
Scaling budgets faster than creative
Spend goes up, the same five ads fatigue, and CAC climbs.
Optimizing every platform to its own ROAS
Each looks great in isolation while blended efficiency falls.
Retargeting that pays for sales you’d have made anyway
often the biggest hidden waste in a mature account.
Brand search treated as acquisition
flattering paid search performance.
No new-customer view
Spending to re-acquire existing customers instead of finding new ones.
Q4 improvisation
Budgets and creative decided the week before BFCM.
Who this is for
Our paid media program fits brands spending across at least two paid channels, or ready to, that want one team accountable for blended results. If you only run Google Ads and plan to stay there, our dedicated PPC management service is a better fit. If social is your main growth engine, start with our social program and add search as you scale.
How an engagement starts
The first month is about clarity: auditing every account and the tracking behind them, agreeing break-even and target MER from your margins, consolidating reporting into one blended view, and fixing the most expensive leaks. From month two, we rebalance budgets, build the creative testing pipeline and begin scaling the channels with the best marginal returns.
Fees and engagement
Paid media FAQs
Something else? Ask us directly.