Ecommerce social media marketing that drives sales
Likes don’t pay the bills. Social is either a revenue channel for your brand or an expensive hobby, and the difference usually comes down to creative volume, testing discipline and tracking.
We’re an ecommerce social media marketing agency that runs paid social, creator and UGC programs, and supporting organic content for US DTC and consumer brands. All of it is planned as one system and measured against the revenue it drives.
Social that sells, not just engages
On Meta and TikTok, the algorithm handles most of the targeting. What it can’t do is make people care. That’s the job of creative: the hook in the first second, the product demonstration, the customer voice that makes a stranger trust you.
So our social programs are built around a creative engine (concepts, production, testing, iteration), powered by media buying and measured with clean server-side tracking.
Paid social
Meta ads
Facebook and Instagram remain the backbone of paid social for most US ecommerce brands. We use Advantage+ shopping campaigns where they perform, alongside structured campaigns for launches, new products and creative testing, with catalog ads for dynamic retargeting and prospecting.
TikTok ads and TikTok Shop
TikTok rewards native, creator-style content over polished ads. We build TikTok-first creative (Spark Ads from creator posts, product demos, trend-aware hooks) and evaluate TikTok Shop for brands whose products and operations suit in-app checkout and affiliate creators.
UGC and creator campaigns
User-generated content and creator partnerships produce the volume and authenticity social ads need. We source creators, brief them, manage usage rights and whitelisting, and feed the best-performing content into paid campaigns. All creator content follows FTC disclosure rules.
Creative angles worth testing first
UGC and testimonials: real customers, native-feeling, filmed on phones
Comparisons: us vs the old way, before vs after, this vs the expensive alternative
Founder stories: for brands with a genuine origin or mission
Unboxings and product close-ups for gift-worthy and premium products
Offer-led creative: bundles, launches and BFCM, used deliberately rather than constantly
Common paid social mistakes we fix
- Too many campaigns and ad sets fragmenting budget and slowing learning
- Creative refreshed monthly when it fatigues weekly
- Retargeting audiences that overlap prospecting, paying twice for the same people
- Purchase events firing twice or missing because Conversions API was never set up properly
- Optimizing to add-to-cart or landing page views instead of purchases
- Judging social only on last-click results, then cutting the channel that was feeding branded search
TikTok Shop, in more detail
TikTok Shop lets customers buy without leaving the app, with affiliate creators promoting your products for a commission. It can drive real volume for the right products, typically visual, demonstrable, impulse-friendly items at accessible price points. It also adds operational demands: inventory sync, fulfillment speed requirements, customer service inside the platform, and commission costs that must fit your margins. We assess those trade-offs before recommending a launch, and coordinate TikTok Shop pricing with your own store.
Paid social by stage
Early-stage brands need focus: a small number of campaigns, a few hero products and high creative volume to find the angle that resonates.
Scaling brands need structure: separate prospecting, retargeting and catalog campaigns; a launch playbook for new products; a reliable creative pipeline; and blended reporting that keeps spend honest.
Established brands need diversification and proof: TikTok and YouTube alongside Meta, creator programs at scale, and incrementality testing to validate where the next dollar goes.
Organic social
Organic social builds the credibility that makes paid social convert: a profile people check before buying, comments that answer questions, and content that keeps customers engaged between purchases. We plan organic content that supports your paid strategy and launches
Creative testing
1
Concept testing: different reasons to buy (problem/solution, demo, testimonial, comparison, founder story)
2
Format testing: short video, UGC, static, carousel, catalog
3
Iteration: new hooks, opening frames and CTAs on winning concepts
4
A creative library: documented learnings, so each round starts from evidence
Our process
Step 1 of 5
Audit
Account structure, creative history, audiences, tracking, and blended performance versus platform-reported results
Step 2 of 5
Foundations
Fix tracking (CAPI/Events API), restructure campaigns, set break-even and target CAC
Step 3 of 5
Creative engine
A concept backlog, production briefs and a weekly or biweekly testing cadence
Step 4 of 5
Scale
Shift budget to proven creative and audiences, add channels and formats
Step 5 of 5
Review
Monthly performance and creative learnings; quarterly strategy and incrementality checks
Tracking and attribution
- Meta Pixel plus Conversions API, deduplicated
- TikTok Pixel plus Events API
- Consistent UTMs and GA4 configuration
- Blended reporting: total spend vs total revenue and new customers, because social's impact often shows up as branded search and direct traffic
Social creates demand that paid search often captures, which is why we plan them together under one paid advertising budget. Customers acquired on social become far more valuable through email and SMS retention. And if clicks aren’t converting, testing and conversion work on landing pages usually beats more spend. This is core to how we grow B2C and DTC ecommerce brands.
Results
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Social media FAQs
Something else? Ask us directly.